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Showing posts from November, 2023

Field Trip From Mile2 To Marina

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  The Lagos state government just commissioned a multi billion dollar rail project. Which spans from Badagry to the Island. In this article I will be covering my experience at the Rail station. Upon arrival at the terminal by10:07, we waited at the terminal for a few minutes. From that point I started brainstorming potential business ideas that could arise from the journey.  And here comes my First observation:  After walking under the scorching sun, Quite alot of people got so tired and dehydrated and to make matter worse there was no water available for purchase to quench peoples thirst.  This observation led me to considering this as a Business I can leverage on seeing it as an opportunity to give real solution to the real problem of people by producing table water and supplying it to the station for travelers to purchase, they can then dispose immediately after use. Another thing I discovered is that eating is strictly prohibited in the library due to the strong scent of food and m

Understanding Content and Digital Marketing

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  Content Marketing: A Narrative Approach Content marketing focuses on creating, publishing, and distributing content to target audiences, primarily online. It builds relationships by offering valuable, consistent information, ultimately driving profitable actions. Digital Marketing: The New Norm Digital marketing encompasses advertising delivered through digital channels like search engines, websites, social media, and email. It's a multifaceted approach to promote brands, engage with customers, and drive sales. Unpacking Digital Campaigns What Are Digital Campaigns? Digital campaigns are structured efforts to promote a specific objective or cause through digital platforms. They blend creativity, analytics, and strategy to captivate audiences, ensuring brand messages resonate. AI: Revolutionizing Digital Marketing and Campaigns The integration of Artificial Intelligence (AI) in digital marketing has transformed personalized customer experiences, automating tasks and data analysis.